35 Proven Lead Magnet Ideas & Examples

To make it easier, define one person as your ideal customer. To be able to create any type of content that your target audience will find helpful, you need to know them deeply. See this 7-Day Video course by Timothy Sykes which he offers as a lead magnet for free.

Lead magnets can be downloadable assets, like an ebook or template, as well as discount codes and webinars. The company offered online shoppers in Japan free trial-size products if they paid for shipping. These formats attract decision-makers rather than casual browsers, because only someone with a genuine need will invest the time. A style quiz captures email while also generating preference data you can use for product recommendations.

Justinmind offers a free wireframing tool to their target audience (graphic designers and developers). Marketing Flow, a French marketing education and community platform, uses this approach for their demo invitations, achieving a 90% demo show-up rate by qualifying visitors before booking. Because it solves a real problem for their audience, it converts at well above average rates. Their effectiveness depends almost entirely on how relevant and useful the resource is to the target audience.

#1 Provide Immediate Gratification

A worksheet is a downloadable resource you can create with software like Canva and use to get leads for your service business. Another option is a spin-to-win or lucky wheel, which gamefies the discount experience. Before they launched, Hero bought Google Ads targeting keywords related to their business. If your product is relatively affordable or lends itself to a trial size, you might consider giving away free samples like Paul & Joe Beauté does on its Japanese ecommerce site.

• Check out these lead magnet examples, and brainstorm with your team around which format might best suit your marketing goals and customers’ needs.
• A lead magnet compels your site visitors to exchange information, such as their email address for access.
• And tracking how well your lead magnet integrates with your lead management processes can provide valuable insights.
• A lead magnet is a piece of content or an offer you provide in exchange for a visitor's contact information.
• Some of the most popular examples include ebooks, checklists, free trials, webinars, quizzes, and templates.

It Solves a Problem

As a company whose unique selling proposition is about the importance of clean water for an effective beauty routine, this personalized report directly relates to their product offering. If the potential client signs up for an audit, it gives you a chance to be in direct communication with your target audience. Get a free audit for your online store.” This lead magnet gives visitors a taste of what eBizTrait can do for them without committing to the brand’s service. After the live webinar is over, you can continue to use a webinar recording as an evergreen lead magnet. An ebook lead magnet can perform almost as well as a discount code.

Cons of Using Lead Magnets

As you send traffic to your site, you’ll be able to see how well your lead magnet performs. Once you create your first lead magnet, it’s time to put it to work. One of the repurposed guides, “The Definitive Guide to Social Media,” has generated over 102,000 views. Remember, the goal is for your lead magnet to solve a specific problem.

Although this isn’t a common lead magnet, it might be perfect for your audience. Sometimes a video tutorial or course is the most effective format for the content you want to share. If you have a list of products that potential customers want to see, you can create a product catalog. If you provide enough value in the initial session, they’ll know it’s a safe bet to sign on as a client. This is similar to a quiz, but it’s usually related to a website or a type of content.

What is a Lead Magnet?

Tori of Her First $100K links to lead magnets on her Instagram and TikTok profiles. Once your lead magnet is live, consider promoting it on your marketing channels like email and social media. How you’ll develop the content for your lead magnet depends on what kind of lead magnet you use. If your offer addresses a specific pain point, potential customers may be more motivated to share their contact information. To develop a relevant incentive, consider whom you’re marketing to and why they might be interested in your product.

Lead Magnet Ideas To Use On Your Lead Capture Page

For clothing brands, quizzes (style finder, fit guide), contests (win a piece from the new collection), and exclusive discounts work best because they align with how people shop for clothes. Lifehack built a full life planner as their lead magnet, which represents a significant production investment. A planner works as a lead magnet because it solves a perennial problem (being more organized) with something immediately useful.

The format works because it gives visitors something to reference repeatedly, not just once. Because a laser printer isn't an impulse purchase, the quiz helps visitors decide while qualifying them as serious buyers. Glowforge, a 3D laser printer brand, offers visitors a free product quiz with personalized recommendations.

Creating your own quiz is simple to do with the Thrive Quiz Builder. A user has to enter their email address before they can see the quiz results. After completing the quiz, visitors have to submit their email address to get the results and recommendations. A cleverly crafted quiz can be irresistible to your website visitors. They’re mostly used by ecommerce stores to incentivize an initial purchase. In ecommerce, making that first sale is key for growing an email list.

The brand’s quiz-takers also have a higher average order value (AOV) than customers who haven’t taken the quiz. According to a case study from lead magnet quiz maker Octane AI, Ilia’s Shade Finder quiz drove 55,000 preorder sign-ups for a new complexion product. Before delivering the results, Ilia prompts quiz-takers to share their email address, phone number, and birthday. They can also work as lead capture forms when you ask for an email address or phone number at the end, as makeup brand Ilia does with its Shade Finder quiz.

The visitor walks away with inspiration; Shogun gets an email from someone actively building pages. The business showcases the tool's output and generates qualified leads at the same time. Shogun, an ecommerce page builder, shares web page design examples with potential customers. An examples file, when strategically aligned with your product or service, can be a high-converting lead magnet because visitors already know what they're getting. The business gets email signups and tool installs; visitors get something they'll return to use again.